Cookie Policy

Last updated: July 2026

This Cookie Policy explains how HSW — HowSheWearsIt ("we", "us", "our") uses cookies and similar technologies on thehsw.co. It should be read alongside our Privacy Policy.

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and give us insight into how the site is used.

Types of Cookies We Use

Essential cookies — required for core site functionality, such as keeping items in your cart, remembering your session, and enabling secure checkout. The site cannot function properly without these.
Analytics cookies — help us understand how visitors browse and use thehsw.co, so we can improve the experience.
Marketing cookies — used to show you relevant HSW content and advertising on other platforms, and to measure the performance of our campaigns.
Performance & preference cookies — remember choices you've made (such as currency or measurement units) and help pages load efficiently.

Third-Party Cookies

Some cookies are placed by third-party services we use to run the store, including:

Shopify (store platform and checkout)
Google Analytics (site analytics)
Meta / Instagram (advertising and audience measurement)

These providers may set their own cookies subject to their respective privacy and cookie policies.

Cookie Duration

Some cookies are session cookies, which are deleted once you close your browser. Others are persistent cookies, which remain on your device for a set period or until you delete them, so that the site can recognize you on return visits.

Managing Your Consent

Where required, you will be shown a cookie banner on your first visit allowing you to accept or manage non-essential cookies. You can change your preferences at any time by clearing your cookies and revisiting the site, or by adjusting your browser settings to block or delete cookies. Please note that disabling essential cookies may affect the site's functionality, including your ability to complete a purchase.

Browser Controls

Most browsers allow you to control cookies through their settings, including refusing cookies altogether or being notified when a cookie is set. Instructions vary by browser — please refer to your browser's help documentation.

Contact

For questions about this Cookie Policy, contact us at concierge@thehsw.co.