Privacy Policy

Last updated: July 2026

HSW — HowSheWearsIt ("we", "us", "our") is committed to protecting your personal information. This policy explains how we collect, use, share, and safeguard your data when you visit thehsw.co, and what rights you have over it. It should be read alongside our Cookie Policy.

Information We Collect

Name, email address, and phone number when you place an order, create an account, or subscribe to our newsletter
Billing and shipping address
Payment information (processed securely via Shopify Payments and our payment processors — we do not store your card details)
Order history and product/customization preferences
Marketing preferences and consent records
Browsing data, device information, and cookies (see our Cookie Policy)

Why We Collect This Information

To process, produce, and fulfil your orders, including made-to-order and customization requests
To send order confirmations, production and shipping updates
To provide customer service and handle returns or repair requests
To send marketing communications where you have opted in
To prevent fraud and verify payment
To meet our legal and tax obligations

Third Parties We Share Data With

We do not sell your personal data. We share information only where necessary to run our business, with providers including:

Shopify (our e-commerce and payments platform)
Payment processors used at checkout
Shipping carriers, including DHL, FedEx, and Aramex
Meta / Instagram and Google Analytics (marketing and site analytics)
Our email and customer communication providers

Each provider is given access only to the information needed to perform their function on our behalf.

Your Rights

Depending on where you live, you may have rights under applicable data protection law — including the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) — to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your data, where legally permitted
Request a portable copy of your data
Restrict or object to certain processing
Opt out of the sale or sharing of personal information (California residents) — see our Your Privacy Choices page

To exercise any of these rights, contact us at concierge@thehsw.co. We will respond within the timeframe required by applicable law.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, including to comply with our legal, accounting, and tax obligations. Order and financial records are typically retained for the period required by Kuwaiti law and the law of any relevant jurisdiction; marketing data is retained until you unsubscribe or request deletion.

International Transfers

As HSW ships internationally, your information may be transferred to and processed in countries outside your own, including Kuwait and the countries where our service providers operate. Where required, we take reasonable steps to ensure such transfers are subject to appropriate safeguards.

Data Security

We use industry-standard measures to protect your data, including encrypted checkout and restricted internal access to customer information. No method of transmission or storage is completely secure, but we work to protect your information to the best of our ability.

Cookies

Our use of cookies and similar technologies is described in full in our Cookie Policy.

Contact

For privacy enquiries or to exercise your rights: concierge@thehsw.co